Dr Paul Marsden

“The biggest digital disruption is the one that is actually happening in our heads, it is changing our expectations, it is changing our relationships and one of the biggest changes that we’ve seen is an expectation of instant gratification”

Paul is a consumer psychologist. He lectures on consumer trends and consumer psychology at the business school of the London College of Fashion, where he also researches the phenomenon of “enclothed cognition” – the psychological impact of our clothes on how we think.

He is a chartered psychologist, chartered by the British Psychological Society and his PhD focused on online psychological research techniques. He co-founded Brainjuicer PLC (now System1 Group), a research company that uses online psychological techniques to understand consumers.